Diary of a PR Flack

Flack Attack #4 Jessica Simpson Fires Publicist and Hires Jessica Simpson

What happens when a pop star decides to become her own publicist?  Listen as Tracy and Michelle discuss Jessica Simpson’s decision to do her own PR after some bad publicity made her fire her publicist. Why must the publicist become the fall guy in this situation?  Shouldn’t pop stars expect the media hounds to dig up dirt about them? How long will it be before Jessica hires another publicist? And then, listen as Tracy and Michelle discuss being an in-house PR person versus a PR person at an agency.  Which PR person can ultimately do a better job?

Brought to you by Aloft Group, Inc.

Don't forget to listen to Aloft Group's Advertising and Marketing podcast at www.podtini.com

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Flack Attack # 3 Hey wait a minute, what about me?

Today is the day when you are going to launch a big PR announcement for your client. But what happens when a breaking news story supersedes it completely and your important announcement is not so important anymore?  Join Tracy and Michelle as they discuss how to manage client expectations when uncontrollable situations occur and has your PR clients saying “hey wait a minute, what about me?”

Brought to you by Aloft Group, Inc.

Don't forget to listen to Aloft Group's Advertising and Marketing podcast at www.podtini.com

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#2 Flack Attack September 29, 2006

"Stick to your message points" and "know your audience" so that those message points are relevant and effective are basic advice that any good PR person will give their speech-giving clients.  So why did the PR department at the Vatican not review the recent controversial speech that the Pope gave on Islam? Join Tracy and Michelle as they discuss how the Pope’s ultimate message of peace got lost in controversy as the media focused on his ill chosen words. 

Brought to you by Aloft Group, Inc.

Don't forget to listen to Aloft Group's Advertising and Marketing podcast at www.podtini.com

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#1 Flack Attack September 25, 2006

If you're a male with dark hair and skin, and could pass for someone of Middle Eastern descent, is it wrong for the airport security to pull you aside?  On this week's Flack Attack, Tracy and Michelle take a look at the PR effects of the ACLU's comments on racial profiling.

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Attack of the Flack

In the spirit of new media, this flack has decided that this blog is a little lonely, and needs an audio counterpart.  Stay tuned for our new Podcast, Flack Attack, coming soon.  You can hear our first attempt, er, I mean segment, on Podtini, a podcast brought to you Aloft's very own president, Matt Bowen, and VP/creative director, Don Crane.  In it, we talk about what the heck a Flack is anyway, and how to avoid becoming one.  Flack Attack will become an extention of our online counterpart, so listen in!