Why every PR pro should put Apple on their Christmas card list

With 14 million new video iPods expected to be sold this quarter, Apple is understandably excited about the phenomenal sales results.

So should PR pros.

That's because this new channel gives PR pros an opportunity to directly reach their desired target markets. (Hat tip to The Daily 'Dog.)

Before the dawn of the video iPod, broadcast television only showed mainstream stories geared towards consumer products, lifestyle trends, health reports and pop culture news. Now, thanks to the new iPods, PR pros without a mainstream story to tell can find their exact consumers with a nifty little device that retails for $299.

Companies can focus their PR efforts on producing podcasts and vodcasts that'll find their way into their prospective customers. Plus, the production costs for creating these casts are far less than the thousands spent on VNRs and b-roll footage.

So make a New Year's Resolution to tap into the exploding video iPod market...and send a seasonal greeting to Steve Jobs.