Microsoft is looking for increased market share in the video game industry. But they're not going to alienate their core customers as they launch its new Xbox 360 video game system.
On November 20, three thousand gaming enthusiasts will start playing the Xbox 360 system—and up to 20 launch games—two days before the system and games go on sale.
And the lucky VIPs will attend the event at an undisclosed location in the Mojave Desert.
Wanna play Microsoft's new Xbox 360 gaming system at an undisclosed location in the Mojave Desert next week?
Thousands of people do. And 3,000 lucky, essay-writing gaming junkies will arrive in the desert to test drive the new gaming system and up to 20 games before they go on sale on November 22—two days after the sand-swirling event.
Sure, Microsoft, like all successful companies, is looking to gain market share in their industry without alienating its core customers. Next week's exclusive VIP event is Microsoft's way of extending an olive branch—if they can grow in desert conditions—to its die-hard customers.
It's a brilliant PR move for several reasons.
Microsoft's creating a ruckus in a mysterious, unlikely location that has everyone intrigued—including the media. Microsoft isn't paying for any attendees' fees for travel, food and drink, or lodging. Plus, this low-cost event will create goodwill with its existing customers who'll surely upgrade to the new gaming system and generate a slew of local and national media coverage that will help extend the system’s buzz to prospective gaming enthusiasts.
Please remember Microsoft's clever event the next time you put that ribbon-cutting ceremony into motion.
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