Disco Santa busts a move

It seems you never know what's going to become a viral marketing sensation on the Web.

There were the ultra-slick Jib-Jab political productions.

There was the quirky Subservient Chicken from Burger King.

And don't forget about the two Chinese college students lip-synching to the Backstreet Boys.

So what's next?

Well, it just might be Disco Santa.

Our agency, Aloft Group, decided to spread some holiday cheer with an ultra-hip Santa showing he can deliver more than presents. Dance moves such as "Slippin' on Ice" and "Giddyup, Rudolph!" have quickly become favorites for those that've visited the site.

This project was a lot of fun and, hopefully, will become a favorite Web destination over the next few weeks as people get into the holiday spirit.

Hey, you never know.